The popularity of franchise opportunities is due to the remarkable success of franchises. One of the most compelling reasons is that, in a franchise operation, the franchisor provides business expertise (established systems, marketing and advertising plans, management guidance, administrative support and training) that otherwise would not be available. Franchisees bring to the relationship entrepreneurial spirit and drive, and execution of the proven system in their local market.
To have success in franchising, a great franchisor wants to be your partner, and it’s in their best interest to help you succeed. Systems are designed for success, and by forming great relationships with their franchisees, franchisors ensure the success of their own brand while helping the franchisees grow a strong and profitable business.
Franchising is a Highly Successful Business Model
And truly creates a win for everyone. Customers win with better service and value. Franchisees win by using a proven business model to start and grow a successful business. The Franchisor wins through rapid expansion and market domination.
The Mr. Waterheater franchise operates from a combined warehouse and office facility located in an industrial park or other non-retail location. A franchise territory of 50,000 to 100,000 households is awarded but can be customized for the market area. Water heater replacement for residential customers is the primary business that can expand to commercial customers and offer additional plumbing services.
Mr. Waterheater Competitive Advantage
Water heater installation is a unique niche of the plumbing industry. The business model of Mr. Waterheater is very similar to the emergency response sector where customers have an immediate need and the business that is top of mind, responds quickly, and has reasonable pricing wins. With no national franchise competitors, the goal is to expand Mr. Waterheater to all markets in the United States.
When the Mr. Waterheater truck pulls out of the warehouse, plumbers and the big box stores can’t compete with Mr. Waterheater's prices or level of service. Mr. Waterheater installers paid on incentive earn more than plumbers by working more and driving less. Our proven marketing programs reinforce Mr. Waterheater’s strong branding and keep our services top of mind with customers.
Price and service are the factors that drive the water heater installation business. The group buying power of the Mr. Waterheater franchise system that purchases water heaters at rock bottom prices passes the savings to our customers. Responding to customer’s calls quickly and professionally sets a standard that is rarely matched in a fragmented industry.
Strength of our business model:
- Business owner lifestyle
- Low rent office/warehouse
- Highest quality water heaters
- Manageable quick turning inventory
- Group buying power
- Low investment and overhead
- Scalable business with limited labor requirements
- Quick start-up and breakeven
- High income potential
|Operating a Mr. Waterheater franchise according to our proven systems will create customers for life. When it is time to replace or service their hot water heater, customers will call Mr. Waterheater because they know that our business is keeping water hot!|